Measuring Results from Marketing Spend in Hospitality: Using Metrics and...
IntroductionMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. There is no...
View ArticleBest Practices in Managing Paid Search Campaigns for Your Hotel: Reverse...
by Max Starkov and Evan RosenblumTracking return-on-investment (ROIs) and the effectiveness of your hotel’s paid search marketing campaigns has always been important. In this economic environment,...
View ArticleHotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused,...
By Jason Price and Mariana Mechoso Safer Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In...
View ArticleHow Hoteliers Can Leverage New Pinterest Features to Enhance Their Online...
By Victoria HsiaSince its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third...
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